![]() The Buena Park theatre is the company’s first example of its “Cultureplex” concept in the US. The company is aiming to have roughly 400 screens throughout North and South America by the end of 2018.ĬGV however made it clear that, as they try and evolve the moviegoing experience, experimenting will not be limited solely to technology. ![]() Meanwhile, there have been only 13 titles produced for ScreenX since 4DPlex launched the format in 2014 with an additional 16 planned for this year. In 2016 there were 110 titles, 50 of which were Hollywood blockbusters, released in the 4DX format. Presently there are 355 such auditoriums in 44 countries around the world. 4DPlex has upwards of 30 additional 4DX auditoriums planned in the United States thanks to a deal with Regal Cinemas. The Buena Park theatre will be home to the fifth 4DX screen and third ScreenX auditorium in the US. Indeed, top executives from many of the studios were in attendance at the opening ceremony, which underscores another strategic point to the Buena Park location it’s proximity to nearby Los Angeles county means that CJ can use it to promote emerging technologies being developed by 4DPlex with studios as each new offering is implemented in a practical setting, rather than in a lab. They understood that and were very supportive.” We offered to put their studio movies with these subtitles so that we could bring more audiences to the theatre, in this very special area of Orange County. “We’d see more of there films if they were in those languages. “They recognize that there was a growing diverse community here that probably didn’t go to theatres as much because they wanted some of those subtitles,” Shaw explained. Some distribution executives were even concerned they wouldn’t be able to support CGV’s new theatre with titles. Initially, studios were skeptical that another movie theatre could work in an area that has numerous local and national circuits competing with megaplexes that have 20 or more screens. It has a deep knowledge of the demographic from which it intends to draw patrons, a benefit Mark Shaw, CJ CGV Americas, had to pitch to the Hollywood studios it does business with. ![]() The location in Orange County, California is just a few minutes drive north of Disneyland, an area with one of the country’s largest (and constantly growing) populations of Asians. Both technologies were demonstrated during a well attended ribbon cutting ceremony at CGV Buena Park last Friday.Īlready one of the largest motion picture exhibitors in Asia, CGV strategically selected Buena Park for its newest location for a number of reasons. A second auditorium boasts ScreenX, which projects images along the side walls wrapping the audience in 270 degrees of visuals. One screen is outfitted with 4DX, a technology that synchronizes more than 20 environmental effects such as fog, lightning and rumbling seats with the onscreen action in a movie. Two of those screens will feature new technology developed by CGV’s sister company, CJ 4DPlex, which provide immersive viewing experiences for moviegoers. The venue, which will act as their their flagship location in the US, is a new build in a freshly opened retail facility with eight screens and 1,187 seats. ![]() On Friday, January 27th CJ CGV, the South Korean based cinema operator, jump started its expansion into the United States market when it opened a brand new theatre complex in Buena Park, California. ![]()
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